This Privacy Policy describes how Philip Anthony Mitchell® and 2819 Church (collectively, "we," "us," or "our") collect, use, and protect your personal information when you visit contendbook.com (the "Site") or interact with our related marketing communications for the book CONTEND.

By using the Site or providing us with your information, you agree to the practices described in this Policy.

1. Who We Are

This Site is operated by 2819 Church on behalf of its senior pastor, Philip Anthony Mitchell®, in connection with the launch of his book CONTEND (published by W Publishing / HarperCollins Christian Publishing, releasing October 13, 2026). Communications you receive from this Site may originate from 2819 Church or its authorized partners.

2. Information We Collect

Information you give us directly

• Email address when you sign up for the "walk with PAM" behind-the-scenes list, pre-order updates, or other communications.

• Name and church information when you register your church for partnership content or events.

• Communications when you contact us (your messages, replies, or feedback).

Information collected automatically

• Device and usage data — IP address, browser type, pages visited, time on site, and referring source — through standard web analytics.

• Cookies and similar technologies — small data files that help the Site function and allow us to understand how visitors use it.

Information we do not collect

We do not knowingly collect government-issued IDs, financial account numbers, or sensitive health information. Pre-order purchases are processed by third-party retailers (Amazon, Barnes & Noble, etc.); we never see your payment card data.

3. How We Use Your Information

• To deliver the email content, pre-order updates, behind-the-scenes content, and event invitations you signed up for.

• To respond to your inquiries and provide customer support.

• To operate, maintain, and improve the Site and our communications.

• To protect against fraud and unauthorized access.

• To comply with legal obligations.

4. Who We Share Your Information With

We do not sell your personal information. We share information only as needed to operate the Site and deliver the communications you signed up for, including:

• Email service providers (ActiveCampaign, Mailchimp) — to deliver our email communications.

• Hosting and analytics providers (Vercel, Framer, and similar) — to operate the Site and understand traffic.

• Authorized partners — W Publishing / HarperCollins Christian Publishing and our publicity partners, in connection with the book launch, only as needed.

• Legal compliance — when required by law, subpoena, or to protect the rights, safety, or property of any person.

Each third-party service has its own privacy practices. We encourage you to review their policies.

5. Your Choices and Rights

Email unsubscribe

Every marketing email we send contains an unsubscribe link. Clicking it removes you from future communications of that type. You may also email contend@philipanthonymitchell.com with the subject line "Unsubscribe" to be removed.

Access, correction, deletion

You may request a copy of the personal information we hold about you, correction of inaccuracies, or deletion of your data. To make a request, email contend@philipanthonymitchell.com. We will respond within 30 days.

California and other state-law rights

If you are a California resident (or a resident of another U.S. state with similar privacy laws), you have additional rights under applicable law, including the right to know what information we have collected, the right to delete it, and the right to opt out of any sale or sharing of personal information for cross-context behavioral advertising. We do not sell personal information.

EU/UK/EEA visitors

If you are located in the European Union, the United Kingdom, or the European Economic Area, you have rights under the General Data Protection Regulation (GDPR) including access, rectification, erasure, restriction, portability, and the right to object. Contact us at the email above to exercise these rights.

6. Cookies and Tracking

The Site uses cookies for basic functionality, analytics, and to remember your preferences. You can control cookies through your browser settings. Disabling cookies may limit some Site features.

7. Children's Privacy

This Site is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided us with information, contact us and we will delete it.

8. Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information we collect. No internet transmission is ever completely secure; we cannot guarantee absolute security.

9. Data Retention

We retain personal information for as long as your account or subscription is active, plus a reasonable period thereafter to comply with legal obligations and resolve disputes. You may request deletion at any time.

10. International Transfers

We are based in the United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S., which may have different data protection laws than your jurisdiction.

11. Changes to This Policy

We may update this Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. Material changes will be communicated through the Site or via email.

12. Contact Us

For privacy questions or to exercise your rights, contact:

Philip Anthony Mitchell® / 2819 Church
Email: contend@philipanthonymitchell.com
Web: contendbook.com